This page describes the proper way to refer to and talk about amBX; the company, our trademarks, technologies and related terminology.

Referring to amBX

amBX is pronounced æm /bi/ /ɛks/ or "am bee ecks". The capitalisation must always be reproduced literally, regardless of the position in the sentence or use of caps in surrounding text, not including URLs

The URL is www.ambx.com

The word amBX is a registered trademark for the products and services of amBX UK Ltd. The trademark must always be used in accordance with established practices for the protection of trademark and service mark rights in the US, unless your territory has more stringent rules, which should also be followed. Trademarks identify and distinguish the products of one company from those of another. They are also symbols of quality and good will.

Please do not use amBX trademarks or logos in your own product names, service names, or company names, and do not use marks or logos that are confusingly similar to ours.

Whenever the amBX logo or trademark is used, their ownership must be acknowledged in the form of a footnote wherever possible using the following format:

amBX™ and the amBX logo are © 2008 amBX UK Ltd. All rights reserved.

Terminology related to amBX technology.

amBX technology produces effects on the user such as (but not limited to) light, air and rumble effects. Together these form an amBX experience.

Light effects are produced by amBX-controlled lights such as colour-changing LEDs. Air effects are air movements, jets, currents and blasts produced by, for example, amBX-enabled fans. Rumble effects are vibrations transmitted to the user from motors or transducers. These are all referred to as amBX effects.

Licensed peripherals or hardware that produce effects by means of amBX are called amBX devices.

Any software, product or media that produces or reproduces an amBX experience is amBX-enabled.

amBX enabled software that utilises the amBX SDK or API is described as having embedded amBX.