Press Reviews

• "The technology really does work to produce a more immersive gaming experience." Trusted Reviews

• "Think of it as electronic Feng Shui, your room becoming at one with whatever you’re playing." PC Gamer

• "I played with the system this week and found it's kind of a cool addition to your games. It makes games seem a little more cinematic and full. And when done right, a software developer can use the lights to help cue players as to where to go by lighting up one light." San Francisco Chronicle

• "This really is the next step in immersive technology." Gametrailers.com

• "The amBX definitely hypes up the action by adding extra sensory overload to an enabled game." Sci-fi.com

• "The amBX effects make you feel as though you are as close as you could be while still watching a screen. You feel as though you are inside what is happening in the game." Develop Magazine

• "When you pick up a health pack, the lights show white, when you’re being shot, they turn to red, in frequency with the damage you’re taking – and it’s direction. But is it all real? It might sound like some fantasy of a science fiction fan, but it does indeed work. And the fans seem to like it. Which is a good sign, considering that Quakecon attendees are among the most discerning."  Next-Gen.biz

• "Before going to QuakeCon this year, I went to their site to check out the event's sponsors. I appreciate those companies that help put on QuakeCon, and try to support them when I can. Of all the sponsors, there was one in particular that I thought, "Do we really need this?" That one was the Philips amBX. Lights and fans and rumble, oh my! Fans blowing in your face, strobing lights, and a rumble wrist pad just sounded gimmicky and annoying. Oh how wrong I was. Like a raccoon caught in a foil factory, once the beautiful shiny material was in my hand I was determined not to let it go. The level of immersion you get from just playing 30 seconds with the setup makes you never want to go without amBX again." missvideogame.com

Consumers

• "Once you experience it, you understand it"

• "It gets you zoned in!"

• "It was wonderful. It felt like I was actually part of the game"

• "It really put you in touch with what your character was feeling"

• "I now have an amBX starter kit and a premium kit. I am really loving this system and it surely adds an ambience when playing games or watching movies"

• "Got my amBX premium package set up, and playing brothers in arms, wow this adds a massive amount of immersion to the game, i'm loving it"

• "I’ll be honest, I didn’t think the colour changing lights or the fans would make any difference to my gaming experience, but...they really do. The amBX system is able to set the mood and help heighten your awareness to the virtual environment in which you are playing, even change your temperament"

• "It’s something that you wouldn’t necessarily go looking for, but once you have played it and seen how the amBX system heightens your experience, it’s hard to go back"

• "I also like using it with Winamp visualisers, when you play music the lights match the colours on screen, it’s pretty cool"

• "The lighting that the system provided added ambiance to the room, as I played in the dark. It helped to make the gaming experience more vivid. The lights did a great job on all games of matching the environments.  I was surprised at the colour fluctuations and how cool they looked"