film
movies & DVD
In the future anything’s possible in the world of amBX: film fans can stop just viewing and start experiencing.
With movies amBX will deliver a more intense experience. DVDs will never look, sound or feel the same.
immerse yourself
amBX is new technology that gives you a more immersive and rewarding cinematic experience - in the comfort of your living room. Multiple devices in a room work together, joining in with the film to deliver this new experience: surround lighting, sound, vibration through active furniture, air flow and other effects.
The film – its characters, dialogue, plot and narrative – is enhanced. amBX helps bring it into the real world.
new opportunities for creativity
With amBX, filmmakers can embed ‘ambient experiences’ into their films: to influence lighting, sound and atmospherics in the world beyond the screen.
They can bring gentle shifts in light and colour around a viewer, to underscore changes in tone or scene: light-to-dark, reflecting onscreen weather, or providing metaphors for a character’s emotions.
It can also set pulses racing during effects-heavy action sequences: neon lights flash by during a car chase, or feeling the rumble of battle and seeing explosions flash in your peripheral vision. Or amBX can alter light and sound in more subversive ways to build tension, or help induce skin-crawling fear.