US Media Tour
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In November 2006 amBX took to the road and visited game and tech journalists around the USA. This update includes a snapshot of the press coverage.
Logan Decker, PC Format
“Think of it as electronic Feng Shui, your room becoming at one with whatever you’re playing.”
Daniel Dumas, Wired Magazine
“Developers take heed: the Philips amBX is the future of immersive gaming.”
Ryan Kim, San Francisco Chronicle
"I played with the system this week and found it's kind of a cool addition to your games. It makes games seem a little more cinematic and full. And when done right, a software developer can use the lights to help cue players as to where to go by lighting up one light."
Greg Wilcox, Digitpress.com/VGBlogger.com
"I have seen, (heard and felt) the future and it's closer than you think. This afternoon, I got some brief but wonderful hands-on demo time with Philips' upcoming amBX Gaming Peripherals and yes, they’re all that and a carton of chips, folks. Since pretty much any developer can do great graphics these days, the next frontier is in improving the overall gaming experience so players are truly immersed in and outside of the game screen."