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Games break out
This award-winning video (Cannes, 2006) graphically demonstrates how games can break out of the screen and into the room, just like amBX. A group of buddies are at home clustered around a PC on which they are playing with a character in a game. They are laughing and are making him repeatedly bump into walls, jump off the roof and generally abusing him. The dramatic twist comes at the end when he bursts into their room and wreaks his bloody revenge.